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  • [Case Study] Vans: Music Off The Wall

    [Case Study] Vans: Music Off The Wall

    From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

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  • A New Way to Think About the "Media" in Media Buys

    A New Way to Think About the "Media" in Media Buys

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  • [Case Study] adidas: Shaping the Future of Sport with Music

    [Case Study] adidas: Shaping the Future of Sport with Music

    The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...

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  • Brands, Consumers and The Sound Between

    Brands, Consumers and The Sound Between

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  • PlayNetwork: The Art and Soul of Music Discovery4:32

    PlayNetwork: The Art and Soul of Music Discovery

    PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.

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  • Why Custom Curation is Essential for Brands

    Why Custom Curation is Essential for Brands

    Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...

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  • Music Licensing for Business: Simplified

    Music Licensing for Business: Simplified

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  • [Infographic] The Impact of Brand Storytelling

    [Infographic] The Impact of Brand Storytelling

    Brand storytelling is the key to connecting with customers.

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  • Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

    Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

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  • [Case Study] Church’s Chicken: Music Is the Voice We Share

    [Case Study] Church’s Chicken: Music Is the Voice We Share

    Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...

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  • [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...

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  • Music Curation: Sourcing the Perfect Song

    Music Curation: Sourcing the Perfect Song

    Creating the perfect sound for each of our brands doesn’t magically occur in an instant, or through an algorithm. It requires a team of people who work with labels to source new music, listen to...

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  • [Case Study] maurices: A National Branded Music Campaign

    [Case Study] maurices: A National Branded Music Campaign

    maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...

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  • Music Curation: The Most Important Decisions are Made Between the Headphones

    Music Curation: The Most Important Decisions are Made Between the Headphones

    It may seem unnecessary for brands to dedicate a person or team to curate their music, as opposed to an algorithm. But it’s surprising how much a brand sound differs when created by an expert...

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  • [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...

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  • [Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

    [Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

    As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...

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  • Music Curation: Decoding the Brand

    Music Curation: Decoding the Brand

    All major brands carefully craft their image; they spend millions of dollars on the interior design of their stores, merchandising, advertising, digital properties—anything and everything to shape...

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  • [Case Study] Steve Madden: Reinventing the In-Store Experience

    [Case Study] Steve Madden: Reinventing the In-Store Experience

    From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...

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  • [Case Study] UNIQLO: An Immersive Sensory Experience

    [Case Study] UNIQLO: An Immersive Sensory Experience

    UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...

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  • Music Curation: Turning Songs Into Playlists

    Music Curation: Turning Songs Into Playlists

    On a typical 16-hour operating day at Disneyland, “It’s A Small World After All” plays 1,200 times—day after day, month after month, year after year. Although this is an extreme example, it...

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