Learn how PlayNetwork's messaging service can connect your brand to your customer.
[Case Study] NYX Cosmetics: The New Retail
As online and offline shopping experiences converge, the bar for customer experience remains high. Rather t...
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A New Way to Think About the "Media" in Media Buys
If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
[Case Study] Vans: Music Off The Wall
From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...
[Case Study] adidas: Shaping the Future of Sport with Music
The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...
[Case Study] Pret a Manger: Global Scale, Local Sound
Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
Brands, Consumers and The Sound Between
How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.
PlayNetwork: The Art and Soul of Music Discovery
PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.
Why Custom Curation is Essential for Brands
Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...
Music Licensing for Business: Simplified
Did you know that you need special music licensing to play music in a business environment? Learn more about music licensing & how PlayNetwork can help.
[Infographic] The Impact of Brand Storytelling
Brand storytelling is the key to connecting with customers.
Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands
Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.
[Case Study] Church’s Chicken: Music Is the Voice We Share
Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...
[Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration
Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...
Music Curation: Sourcing the Perfect Song
Creating the perfect sound for each of our brands doesn’t magically occur in an instant, or through an algorithm. It requires a team of people who work with labels to source new music, listen to...
[Case Study] maurices: A National Branded Music Campaign
maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...
Music Curation: The Most Important Decisions are Made Between the Headphones
It may seem unnecessary for brands to dedicate a person or team to curate their music, as opposed to an algorithm. But it’s surprising how much a brand sound differs when created by an expert...
[Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”
Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...
[Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers
As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...
Music Curation: Decoding the Brand
All major brands carefully craft their image; they spend millions of dollars on the interior design of their stores, merchandising, advertising, digital properties—anything and everything to shape...
[Case Study] Steve Madden: Reinventing the In-Store Experience
From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...
[Case Study] UNIQLO: An Immersive Sensory Experience