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Customer Engagement

  • [Case Study] Vans: Music Off The Wall

    [Case Study] Vans: Music Off The Wall

    From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

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  • [Case Study] adidas: Shaping the Future of Sport with Music

    [Case Study] adidas: Shaping the Future of Sport with Music

    The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...

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  • A New Way to Think About the "Media" in Media Buys

    A New Way to Think About the "Media" in Media Buys

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  • [Case Study] Gymboree: Making Every Moment of Childhood Special

    [Case Study] Gymboree: Making Every Moment of Childhood Special

    Inspired by children and the grownups who care for them, The Gymboree Corporation is one of the largest specialty retailers for children’s apparel and accessories. With a brand for every family,...

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  • Connecting with Millennials During College Recruitment

    Connecting with Millennials During College Recruitment

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  • PlayNetwork: Emotional vs Transactional1:18

    PlayNetwork: Emotional vs Transactional

    John Crooke, VP Brand Development, discusses using experiences and innovation as a tool to cement the consumer and brand relationship.

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  • [Case Study] Church’s Chicken: Music Is the Voice We Share

    [Case Study] Church’s Chicken: Music Is the Voice We Share

    Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...

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  • [Case Study] maurices: A National Branded Music Campaign

    [Case Study] maurices: A National Branded Music Campaign

    maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...

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  • [Infographic] How Music Can Change the Retail Environment

    [Infographic] How Music Can Change the Retail Environment

    Data has proven that there is a link between music in the retail environment and increases in sales.

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  • [Infographic] How Beacons are Changing In-Store Marketing

    [Infographic] How Beacons are Changing In-Store Marketing

    Learn how beacons are being used by retailers to reimagine the in-store experience.

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  • [Case Study] NYX Cosmetics: The New Retail

    [Case Study] NYX Cosmetics: The New Retail

    As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...

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  • [Case Study] UNIQLO: An Immersive Sensory Experience

    [Case Study] UNIQLO: An Immersive Sensory Experience

    UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...

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  • Storytelling Isn’t Just For Kids

    Storytelling Isn’t Just For Kids

    Think of an unforgettable brand. What makes it stand out from all the others? Part of the stickiness this brand has can be tied to its “narrative” – the story that tells who the brand is, what it...

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  • [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...

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  • [Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

    [Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

    Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...

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  • [Infographic] The Impact of Brand Storytelling

    [Infographic] The Impact of Brand Storytelling

    Brand storytelling is the key to connecting with customers.

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  • [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...

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  • [Case Study] Steve Madden: Reinventing the In-Store Experience

    [Case Study] Steve Madden: Reinventing the In-Store Experience

    From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...

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  • Coachella 2015 Recap: The Brands

    Coachella 2015 Recap: The Brands

    Tamara Deike is a Global Brand Development Director at PlayNetwork. She consults with PlayNetwork clients, inspiring innovative and engaging campaigns to help shape their customer experiences....

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  • How to Meet Omni-Channel Shopper’s Expectations

    A new study reveals that 63% consumers felt their in-store holiday shopping experience could have been improved.  More than half of those that want improvement said they’d consider using...

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