PlayNetwork: Emotional vs Transactional

September 25, 2015
John Crooke, VP Brand Development, discusses using experiences and innovation as a tool to cement the consumer and brand relationship.
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[Case Study] Church’s Chicken: Music Is the Voice We Share
[Case Study] Church’s Chicken: Music Is the Voice We Share

Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaw...

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