Connecting with Customers Through Music
It’s all about space. Activating the space that exists between brands and consumers. The Physical Space—sto...
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Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands
Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.
[Case Study] Pret a Manger: Global Scale, Local Sound
Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
PlayNetwork and TouchTunes Complete Merger
Combined company gains global scale and resources to accelerate innovation for music and branded entertainment media experiences.
[Case Study] Vans: Music Off The Wall
From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...
[Case Study] adidas: Shaping the Future of Sport with Music
The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...
A New Way to Think About the "Media" in Media Buys
If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
[Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify
Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...
What the Consumer of Today Means for the Store of Tomorrow
The digitally-empowered consumers of today thrive on experience – not only through their devices, but within physical environments. Far beyond serving a purchase, the role of brick and mortar...
Evolving the Ways Brands Engage Consumers
Creating Authentic Brand Experiences with Music
There’s no shortcut. A healthy branded music program is supported from the top and managed by those who respect music as the powerful bonding agent that it is, those that can take the appropriate...
How to Create a Unique Brand Sound
With everyone trying to become the next Grizzly Bear, it does beg the question, “where do you go to find the alternative to independent music?” For companies constantly pushing to stay ahead of...
[Case Study] Church’s Chicken: Music Is the Voice We Share
Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...
Music Licensing for Business: Simplified
Did you know that you need special music licensing to play music in a business environment? Learn more about music licensing & how PlayNetwork can help.
The Experience Starts and Ends with the Customer
Today, it’s widely recognized that a bulk of music discovery is from brands. Radio has narrowed its playlists to well-established top-40 acts and often the most profitable radio stations feature...
[Case Study] NYX Cosmetics: The New Retail
As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...
Connecting with Customers Through Music
It’s all about space. Activating the space that exists between brands and consumers. The Physical Space—stores, venues, pop-ups, and a range of other environments. The Emotional Space—brand...
Brands, Consumers and The Sound Between
How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.
[Case Study] UNIQLO: An Immersive Sensory Experience