PlayNetwork Content

  • [Case Study] Waffle House: Connecting People Through Waffles and Music

    [Case Study] Waffle House: Connecting People Through Waffles and Music

    Beloved since 1955 for their unbeatable recipe of good food, service and music, Waffle House® is a 24-hour staple and American phenomenon. From their bright yellow sign to their signature jukebox,...

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  • [Case Study] Children’s Learning Adventure: Enriching Education Across the Country

    [Case Study] Children’s Learning Adventure: Enriching Education Across the Country

    With over 50 locations and growing, Children’s Learning Adventure (CLA) continues to raise the bar for child care across the country. Rivaling the most innovative retailers, CLA’s state-of-the-art...

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  • [Case Study] Pret a Manger: Global Scale, Local Sound

    [Case Study] Pret a Manger: Global Scale, Local Sound

    Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...

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  • How Music is the Key to Retail Success

    How Music is the Key to Retail Success

    It’s no secret that brands are continually challenged with the task of connecting with their customers. As consumer attention is distracted by the wealth of information at their fingertips, it is...

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  • Connecting with Millennials During College Recruitment

    Connecting with Millennials During College Recruitment

    College recruitment continues to change rapidly because this age group’s habits, attitudes, and available resources are constantly evolving. Not long ago, parents, counselors, brochures, and...

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  • [Case Study] Vans: Music Off The Wall

    [Case Study] Vans: Music Off The Wall

    From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

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  • [Case Study] adidas: Shaping the Future of Sport with Music

    [Case Study] adidas: Shaping the Future of Sport with Music

    The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...

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  • [Case Study] Gymboree: Making Every Moment of Childhood Special

    [Case Study] Gymboree: Making Every Moment of Childhood Special

    Inspired by children and the grownups who care for them, The Gymboree Corporation is one of the largest specialty retailers for children’s apparel and accessories. With a brand for every family,...

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  • [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...

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  • [Case Study] maurices: A National Branded Music Campaign

    [Case Study] maurices: A National Branded Music Campaign

    maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...

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  • [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...

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  • [Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

    [Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

    As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...

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  • [Case Study] Steve Madden: Reinventing the In-Store Experience

    [Case Study] Steve Madden: Reinventing the In-Store Experience

    From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...

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  • [Case Study] UNIQLO: An Immersive Sensory Experience

    [Case Study] UNIQLO: An Immersive Sensory Experience

    UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...

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  • [Case Study] Houlihan’s: Curating the H-List

    [Case Study] Houlihan’s: Curating the H-List

    Houlihan’s is a casual dining chain with a passion for music who came to PlayNetwork looking for an innovative way to distinguish themselves from their competition, and deepen customer engagement....

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  • [Case Study] FedEx Office: Small Business, Big Potential

    [Case Study] FedEx Office: Small Business, Big Potential

    FedEx Office looked to invigorate their quiet design, copy, and print centers through music, messaging, and video for all of their nearly 1,700 national locations. PlayNetwork built a...

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  • Music Curation: Sourcing the Perfect Song

    Music Curation: Sourcing the Perfect Song

    Creating the perfect sound for each of our brands doesn’t magically occur in an instant, or through an algorithm. It requires a team of people who work with labels to source new music, listen to...

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  • Music Curation: Decoding the Brand

    Music Curation: Decoding the Brand

    All major brands carefully craft their image; they spend millions of dollars on the interior design of their stores, merchandising, advertising, digital properties—anything and everything to shape...

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  • Music Curation: Why Algorithms Aren’t Enough

    Music Curation: Why Algorithms Aren’t Enough

    These days we’re bombarded with articles about new technology that will supposedly change our lives: self-driving cars, wearable tech, and even hover boards. However, the reality is that it’s been...

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  • Music Curation: Turning Songs Into Playlists

    Music Curation: Turning Songs Into Playlists

    On a typical 16-hour operating day at Disneyland, “It’s A Small World After All” plays 1,200 times—day after day, month after month, year after year. Although this is an extreme example, it...

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