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[Case Study] adidas: Shaping the Future of Sport with Music
The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...
Brands, Consumers and The Sound Between
PlayNetwork: Brand Strategy: The Industry is Changing
John Crooke, VP Brand Development, discusses how PlayNetwork can assist with your brand strategy.
[Infographic] The Impact of Brand Storytelling
Brand storytelling is the key to connecting with customers.
Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands
Comfort and Discovery
John Crooke, VP - Global Brand Development at PlayNetwork, talks about the endless search for Comfort and Discovery.
[Case Study] NYX Cosmetics: The New Retail
As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...
Music Curation: Sourcing the Perfect Song
Creating the perfect sound for each of our brands doesn’t magically occur in an instant, or through an algorithm. It requires a team of people who work with labels to source new music, listen to...
Voice and Vehicle
John Crooke, VP - Global Brand Development at PlayNetwork, talks the ways brands can create a narrative and deliver it through numerous customer touch points.
Algorithmic Playlists vs. Human Curation: The Pros and Cons of Each
One of the hot topics in the music industry right now is the debate regarding whether algorithms, or technology in general, can replace human curation. The question is: which type of playlist is...
[Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify
Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...
PlayNetwork: The Art and Soul of Music Discovery
PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.
Music Curation: Decoding the Brand
All major brands carefully craft their image; they spend millions of dollars on the interior design of their stores, merchandising, advertising, digital properties—anything and everything to shape...
Three Ways to Enhance Customer Loyalty Programs
Companies offer customer loyalty programs to encourage frequent purchases. Outside of transactions, successful loyalty programs tend to focus on consistent engagement with customers. In this...
Music Curation: Why Algorithms Aren’t Enough
These days we’re bombarded with articles about new technology that will supposedly change our lives: self-driving cars, wearable tech, and even hover boards. However, the reality is that it’s been...
Music Curation: Turning Songs Into Playlists
On a typical 16-hour operating day at Disneyland, “It’s A Small World After All” plays 1,200 times—day after day, month after month, year after year. Although this is an extreme example, it...
[Case Study] maurices: A National Branded Music Campaign
maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...
PlayNetwork: Emotional vs Transactional
John Crooke, VP Brand Development, discusses using experiences and innovation as a tool to cement the consumer and brand relationship.
Music Curation: The Most Important Decisions are Made Between the Headphones
It may seem unnecessary for brands to dedicate a person or team to curate their music, as opposed to an algorithm. But it’s surprising how much a brand sound differs when created by an expert...
The Changing Face of Retail – Five Ways Brands Can Keep Up