Latest Content

​Find a wealth of content on topics such as brand storytelling, customer experience, in-store music and audio branding, audio/visual systems, digital signage, and much more.

  • PlayNetwork Overview

    PlayNetwork Overview

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  • Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

    Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

    Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.

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  • Connecting with Customers Through Music

    Connecting with Customers Through Music

    It’s all about space. Activating the space that exists between brands and consumers. The Physical Space—stores, venues, pop-ups, and a range of other environments. The Emotional Space—brand...

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  • [Case Study] Children’s Learning Adventure: Enriching Education Across the Country

    [Case Study] Children’s Learning Adventure: Enriching Education Across the Country

    With over 50 locations and growing, Children’s Learning Adventure (CLA) continues to raise the bar for child care across the country. Rivaling the most innovative retailers, CLA’s state-of-the-art...

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  • Reimagining Physical Retail Locations by Using Emotional Content

    Reimagining Physical Retail Locations by Using Emotional Content

    Online shopping has become a revolutionary force, reshaping the world of retail as we once knew it. With more and more consumers choosing to have products delivered to their front door,...

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  • [Case Study] Pret a Manger: Global Scale, Local Sound

    [Case Study] Pret a Manger: Global Scale, Local Sound

    Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...

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  • [Case Study] Vans: Music Off The Wall

    [Case Study] Vans: Music Off The Wall

    From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

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  • [Case Study] adidas: Shaping the Future of Sport with Music

    [Case Study] adidas: Shaping the Future of Sport with Music

    The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...

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  • A New Way to Think About the "Media" in Media Buys

    A New Way to Think About the "Media" in Media Buys

    If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.

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  • [Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

    [Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

    Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...

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  • PlayNetwork and TouchTunes Complete Merger

    PlayNetwork and TouchTunes Complete Merger

    Combined company gains global scale and resources to accelerate innovation for music and branded entertainment media experiences.

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  • What the Consumer of Today Means for the Store of Tomorrow

    What the Consumer of Today Means for the Store of Tomorrow

    The digitally-empowered consumers of today thrive on experience – not only through their devices, but within physical environments. Far beyond serving a purchase, the role of brick and mortar...

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  • [Case Study] Church’s Chicken: Music Is the Voice We Share

    [Case Study] Church’s Chicken: Music Is the Voice We Share

    Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...

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  • Music Licensing for Business: Simplified

    Music Licensing for Business: Simplified

    Did you know that you need special music licensing to play music in a business environment? Learn more about music licensing & how PlayNetwork can help.

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  • The Experience Starts and Ends with the Customer

    The Experience Starts and Ends with the Customer

    Today, it’s widely recognized that a bulk of music discovery is from brands. Radio has narrowed its playlists to well-established top-40 acts and often the most profitable radio stations feature...

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  • [Case Study] NYX Cosmetics: The New Retail

    [Case Study] NYX Cosmetics: The New Retail

    As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...

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  • [Infographic] The Impact of Brand Storytelling

    [Infographic] The Impact of Brand Storytelling

    Brand storytelling is the key to connecting with customers.

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  • Brands, Consumers and The Sound Between

    Brands, Consumers and The Sound Between

    How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.

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  • [Case Study] UNIQLO: An Immersive Sensory Experience

    [Case Study] UNIQLO: An Immersive Sensory Experience

    UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...

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