This month’s music discovery comes to you by Nicole Maroutsos, who is one of our Music Service Managers within our Music Team. Our November BrandRadio playlist has been handpicked by our entire music team to enhance your playlist with this month’s music discovery.
In the past few months, we’ve seen a new trend arise: the ode to throwbacks. Songwriters seem to be more nostalgic than ever before, singing about the good old days and referencing iconic tracks of yore. These three tracks were released within the past six months and all take it back to the old school.
Nostalgic reference weave in and out of this ballad that Anne-Marie co-wrote with Ed Sheeran and Julia Michaels. In just the chorus alone, there are six references from tracks released in the late 90’s and early 00’s; “Oops, I got 99 problems singing ‘bye, bye, bye’ / Hold up, if you wanna go and take a ride with me / Better hit me, baby, one more time.” The song is just the tip of the iceberg, with the track’s video visually referencing early ’00 TRL favorites.
Artist: Walker Hayes
Track: 90’s Country
Walker Hayes takes it to another level with his track “90’s Country” by including references to no less than 22 classic 90’s country hits. Hayes explains that he was inspired by how music can evoke so many emotions and take you back to certain periods in your life. For Walker Hayes, 90’s country music was the soundtrack of his childhood and a more simple time. “Do you love me? If you do, check yes, please / Girl, you know you think my tractor’s sexy / Got me spinning like a jukebox junkie / Making me feel like 90’s country.”
Artist: Charli XCX & Troye Sivan
This collaboration between Charli XCX and Troye Sivan celebrates the music and pop culture of the late 90’s and early 00’s. In addition to referencing music and artists of the time, they also bring the nostalgia by singing about Nike Airs, Jonathan Taylor Thomas, and life before cell phones. Never mind the fact that Troye Sivan was only four years old in 1999…