Reimagining Physical Retail Locations by Using Emotional Content

December 21, 2017 Rachel Tu

Online shopping has become a revolutionary force, reshaping the world of retail as we once knew it. With more and more consumers choosing to have products delivered to their front door, traditional brick and mortar retailers are looking for new and innovative ways to lure shoppers back into their stores and retain their relevancy in the marketplace – especially during the holiday season.

One solution retailers have discovered is a new emphasis on experiential marketing. With an increasing investment on immersive environments, stores and restaurants are reimagining their locations. Rod Sides, Vice Chairman of Deloitte LLP, points out, “Retailers should modify their assumptions about what drives traffic, engagement and holiday sales growth, and realign around customer experience, creating relevant, emotional and inspirational connections that go beyond just product, price and assortment.” And a key component of establishing a meaningful relationship with consumers is leveraging a custom-curated in-store music soundtrack that aligns with the brand and helps to establish the desired environment.

Music, in a multitude of profound and diverse ways, [...]

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