The digitally-empowered consumers of today thrive on experience – not only through their devices, but within physical environments. Far beyond serving a purchase, the role of brick and mortar continues to shift: it’s not that people don’t want to go to stores, but that the expectation for physical locations has evolved from transactional to experiential. This evolution has initiated a wave of challenges for those who had subpar experiences and many continue to struggle today.
With 91.5% of retail sales still taking place in physical stores, brick and mortar will continue to be relevant to business and retail strategy. But with this change in purpose, brands of today must reconsider the role and experience of their physical environments – be it store, restaurant, hotel, or other – if they wish to be successful tomorrow.
Reimagining the Store with Purpose. Activating the Space.
A reimagined store experience is one that not only aims to increase store traffic and sales, but plays a huge role in brand engagement, eCommerce, marketing, sales promotion, [...]
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