Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and give guests a reason to come back.
When Church’s® began reimagining their mobile app, they selected PlayNetwork to create and deliver a solution that strengthens Church’s brand strategy, adds value to their mobile experience, and makes music available to fans both returning and new.
With Church’s core audience in mind, PlayNetwork developed a music experience designed to positively connect with guests. Utilizing CURIO, PlayNetwork’s content delivery platform, a curated music program is accessible via Church’s mobile app where guests can now discover and play branded music from wherever they are.
- Music strategy and curation. A branded music strategy, fueled by licensed, hand-selected songs and custom channels, is refreshed monthly by a dedicated Music Supervisor.
- Music delivery. Leveraging PlayNetwork’s CURIO platform customers can discover and play ad-free music within Church’s mobile app.
- Customer insights. Access to listening trends and customer preferences including average visits, songs per session, and engagement time, gives Church’s valuable behavioral data.