Content

  • A New Way to Think About the "Media" in Media Buys

    A New Way to Think About the "Media" in Media Buys

    If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.

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  • [Case Study] Vans: Music Off The Wall

    [Case Study] Vans: Music Off The Wall

    From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

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  • [Case Study] adidas: Shaping the Future of Sport with Music

    [Case Study] adidas: Shaping the Future of Sport with Music

    The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...

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  • [Case Study] Pret a Manger: Global Scale, Local Sound

    [Case Study] Pret a Manger: Global Scale, Local Sound

    Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...

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  • Brands, Consumers and The Sound Between

    Brands, Consumers and The Sound Between

    How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.

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  • PlayNetwork: The Art and Soul of Music Discovery4:32

    PlayNetwork: The Art and Soul of Music Discovery

    PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.

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  • Why Custom Curation is Essential for Brands

    Why Custom Curation is Essential for Brands

    Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...

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  • Music Licensing for Business: Simplified

    Music Licensing for Business: Simplified

    Did you know that you need special music licensing to play music in a business environment? Learn more about music licensing & how PlayNetwork can help.

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  • [Infographic] The Impact of Brand Storytelling

    [Infographic] The Impact of Brand Storytelling

    Brand storytelling is the key to connecting with customers.

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  • Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

    Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

    Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.

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  • [Case Study] Church’s Chicken: Music Is the Voice We Share

    [Case Study] Church’s Chicken: Music Is the Voice We Share

    Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...

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  • [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    [Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

    Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...

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  • [Case Study] maurices: A National Branded Music Campaign

    [Case Study] maurices: A National Branded Music Campaign

    maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...

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  • [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    [Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

    Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...

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  • [Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

    [Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

    As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...

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  • [Case Study] Steve Madden: Reinventing the In-Store Experience

    [Case Study] Steve Madden: Reinventing the In-Store Experience

    From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...

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  • [Case Study] UNIQLO: An Immersive Sensory Experience

    [Case Study] UNIQLO: An Immersive Sensory Experience

    UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...

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  • [Case Study] Houlihan’s: Curating the H-List

    [Case Study] Houlihan’s: Curating the H-List

    Houlihan’s is a casual dining chain with a passion for music who came to PlayNetwork looking for an innovative way to distinguish themselves from their competition, and deepen customer engagement....

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  • [Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

    [Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

    Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...

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  • [Case Study] FedEx Office: Small Business, Big Potential

    [Case Study] FedEx Office: Small Business, Big Potential

    FedEx Office looked to invigorate their quiet design, copy, and print centers through music, messaging, and video for all of their nearly 1,700 national locations. PlayNetwork built a...

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