Content

A New Way to Think About the "Media" in Media Buys

If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
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[Case Study] Vans: Music Off The Wall

From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...
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- Email
- LinkedIn
Read Article
[Case Study] adidas: Shaping the Future of Sport with Music

The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...
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Read Article
[Case Study] Pret a Manger: Global Scale, Local Sound

Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
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Brands, Consumers and The Sound Between

How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.
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Read Flipbook
4:32
PlayNetwork: The Art and Soul of Music Discovery

PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.
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Why Custom Curation is Essential for Brands

Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...
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Music Licensing for Business: Simplified

Did you know that you need special music licensing to play music in a business environment? Learn more about music licensing & how PlayNetwork can help.
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[Infographic] The Impact of Brand Storytelling

Brand storytelling is the key to connecting with customers.
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Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.
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Read Flipbook
[Case Study] Church’s Chicken: Music Is the Voice We Share

Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...
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- Twitter
- Email
- LinkedIn
Read Article
[Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] maurices: A National Branded Music Campaign

maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...
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- Twitter
- Email
- LinkedIn
Read Article
[Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] Steve Madden: Reinventing the In-Store Experience

From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] UNIQLO: An Immersive Sensory Experience

UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] Houlihan’s: Curating the H-List

Houlihan’s is a casual dining chain with a passion for music who came to PlayNetwork looking for an innovative way to distinguish themselves from their competition, and deepen customer engagement....
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
[Case Study] FedEx Office: Small Business, Big Potential

FedEx Office looked to invigorate their quiet design, copy, and print centers through music, messaging, and video for all of their nearly 1,700 national locations. PlayNetwork built a...
- Facebook
- Twitter
- Email
- LinkedIn
Read Article
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Content

A New Way to Think About the "Media" in Media Buys

If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.

[Case Study] Vans: Music Off The Wall

From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

[Case Study] adidas: Shaping the Future of Sport with Music

The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...

[Case Study] Pret a Manger: Global Scale, Local Sound

Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...

Brands, Consumers and The Sound Between

How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.

PlayNetwork: The Art and Soul of Music Discovery

PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.

Why Custom Curation is Essential for Brands

Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...

Music Licensing for Business: Simplified

Did you know that you need special music licensing to play music in a business environment? Learn more about music licensing & how PlayNetwork can help.

[Infographic] The Impact of Brand Storytelling

Brand storytelling is the key to connecting with customers.

Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands

Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.

[Case Study] Church’s Chicken: Music Is the Voice We Share

Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...

[Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration

Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...

[Case Study] maurices: A National Branded Music Campaign

maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...

[Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”

Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...

[Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers

As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...

[Case Study] Steve Madden: Reinventing the In-Store Experience

From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...

[Case Study] UNIQLO: An Immersive Sensory Experience

UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...

[Case Study] Houlihan’s: Curating the H-List

Houlihan’s is a casual dining chain with a passion for music who came to PlayNetwork looking for an innovative way to distinguish themselves from their competition, and deepen customer engagement....

[Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify

Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...

[Case Study] FedEx Office: Small Business, Big Potential

FedEx Office looked to invigorate their quiet design, copy, and print centers through music, messaging, and video for all of their nearly 1,700 national locations. PlayNetwork built a...