Industry: Sporting Goods
Company HQ: Germany
PlayNetwork leveraged adidas’ brand identity to create custom music strategies for Originals, Outlet, Performance and Flagship stores to immerse consumers in the global spirit of adidas, and local sound of style.
Each music strategy is programmed and managed by PlayNetwork music supervisors, who partner with the adidas team to align segmented playlists with core messages, campaigns, products, and environmental attributes for each store type. For the adidas NYC flagship, this includes a fresh mix of contemporary rap, stylish R&B, brand-sponsored musicians and exclusive underground sounds from artists that can only be heard at adidas.
For the Stadium concept, PlayNetwork configured the audio/visual systems for the NYC flagship’s complex design blueprint, and installed a sophisticated sound system that utilizes cloud-connected hardware for remote management and control of the multi-zone experience.