Company HQ: United States
The audio and video content for FedEx Office is created to bring a vibrant and unique energy to each location. The solution includes a branded and consistent audio and video program, with location-based flexibility to fit the needs of each store.
GIVING CUSTOMERS A VOICE
The original video series, “Small Business, Big Potential,” drives deeper connections with customers by giving back to the brand’s customer base, empowering them with a voice to communicate the brand’s positive impact for small business.
BEYOND THE STORE
The media program creates a number of opportunities for the brand to be in front of customers, in-store, online, and through artist promotions, including SXSW events in 2012 and 2013. The video series also includes soundtracks curated by PlayNetwork from new and emerging artists and was extended online.