PlayNetwork: Emotional vs Transactional
John Crooke, VP Brand Development, discusses using experiences and innovation as a tool to cement the consumer and brand relationship.
Other content in this Stream
2:13PlayNetwork created “Origins Rocks Earth Month,” a celebration of Earth Month, as well as Origins' commitment to sustainability. The campaign featured a social media activation, original content devel
![[Case Study] Children’s Learning Adventure: Enriching Education Across the Country](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTY0NTMwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU5Nzc5NjU3ZjJkYmMuanBnJnZlcnNpb249MDAwMCZzaWc9YzAyMmQ3MzBhNDcwYzZiMDVjYzA4MDJiZTNkNGM4MWQ%25253D&size=1&version=1538065887&sig=13ac8236789562b34c3ecf8ca6241325&default=hubs%2Ftilebg-blogs.jpg)
With over 50 locations and growing, Children’s Learning Adventure (CLA) continues to raise the bar for child care across the country. Rivaling the most innovative retailers, CLA’s state-of-the-art...
![[Case Study] Starbucks](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FStarbucks_CaseStudy_cup_1400x640.jpg&size=1&version=1538066468&sig=425ca0edc7e1510a51818d8e8d681c98&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Vans](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FVans_CaseStudy_Skateboard_1400x640.jpg&size=1&version=1538066017&sig=e7e11e453a60d2d4d62cf39351cf2f60&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] UNIQLO](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FUniqlo_CaseStudy_bricks_1400x640.jpg&size=1&version=1538066322&sig=9dfc1bb356e778694b26e426ebdfe63c&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Steve Madden](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FSteveMadden_CaseStudy_lying_1400x640.jpg&size=1&version=1538066226&sig=7e07089036bd56214c668e62c389f05c&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Scheels](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FScheels_CaseStudy_wheel_1400x640.jpg&size=1&version=1538066182&sig=8cce75886c3246c7e747c7ab7416e490&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Pret a Manger](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FPret_CaseStudy_bus_1400x640.jpg&size=1&version=1538065928&sig=367279200ad1a3f047f25594b50ff0a6&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] NYX Cosmetics](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FNYX_CaseStudy_Mirrors_1400x640.jpg&size=1&version=1538066545&sig=22ce66398b5e1dcf7a3b5e0b021e9eb9&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] maurices](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FMaurices_CaseStudy_Jeans_1400x640.jpg&size=1&version=1538066157&sig=ab560bc763b83d0c14fb478c1f7036f0&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Dick’s Last Resort](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FDicks_CaseStudy_bar_1400x640.jpg&size=1&version=1538066128&sig=2a794b754abbcdcf45557d392ef1d090&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Church’s Chicken](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FChurchs_CaseStudy_Store_1400x640.jpg&size=1&version=1538066512&sig=3e578a28bfa6f409d28c41d97f09ff6d&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] adidas](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FAdidas_CaseStudy_Shoes_1400x640.jpg&size=1&version=1538066062&sig=a3072a1ae4c3fc4c3ec2e3addb913b39&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Gymboree](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FGymboree_CaseStudy_Storefront_1400x640.jpg&size=1&version=1538066094&sig=2fec90bf3dd82d7f68bef518f577c9a8&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Bata](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F08%2FBata-White-Sandal-Header.jpg&size=1&version=1538066773&sig=0693c92e552dfc70698757d3d500017d&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Hershesons](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fwww.playnetwork.com%2Fwp-content%2Fuploads%2F2018%2F07%2Fcs-hershesons-900x600.jpg&size=1&version=1538066763&sig=b46bbf3677f5919d439a0fffa6d68998&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Waffle House](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTY0NTMwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzViOTAzNThjZGEzMDkuanBnJnZlcnNpb249MDAwMCZzaWc9NGM3N2E5OGE4N2FiMGNiMTZmYWY0MzcwOWU1N2E4ZWM%25253D&size=1&version=1538066583&sig=847328d961ca1740d796c194a5ba2475&default=hubs%2Ftilebg-blogs.jpg)
![[Case Study] Pret a Manger: Global Scale, Local Sound](https://content.cdntwrk.com/mediaproxy?url=https%3A%2F%2Fcontent.cdntwrk.com%2Ffiles%2FaHViPTY0NTMwJmNtZD1pdGVtZWRpdG9yaW1hZ2UmZmlsZW5hbWU9aXRlbWVkaXRvcmltYWdlXzU5NDQzOWE3NmFjMDEuanBnJnZlcnNpb249MDAwMCZzaWc9YjVjY2EzYThhNDgzZjg3ZTA0NDRmYzc2ZDZhYTAwNjE%25253D&size=1&version=1538065943&sig=b2777b5e14b32ecbfac5f1b63c56bb5c&default=hubs%2Ftilebg-blogs.jpg)
Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
![[Case Study] Gymboree: Making Every Moment of Childhood Special](https://content.cdntwrk.com/mediaproxy?url=http%3A%2F%2Fwww.playnetwork.com%2Fcontent%2Fwp-content%2Fuploads%2F2017%2F02%2FGymboree_Pics_1365x414-02.jpg&size=1&version=1538066105&sig=428470c3ee1cdc3b4ca64f88e6de004a&default=hubs%2Ftilebg-blogs.jpg)