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PlayNetwork: Emotional vs Transactional

John Crooke, VP Brand Development, discusses using experiences and innovation as a tool to cement the consumer and brand relationship.

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[Case Study] Gymboree: Making Every Moment of Childhood Special

[Case Study] Gymboree: Making Every Moment of Childhood Special

Inspired by children and the grownups who care for them, The Gymboree Corporation is one of the largest spe...

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Connecting with Millennials During College Recruitment

Connecting with Millennials During College Recruitment

Millennials are a difficult audience to connect with-especially when you are vying for their attention. Lea...

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