Company HQ: United States
A branded music strategy, fueled by licensed, hand-selected songs and custom channels, is refreshed monthly by a dedicated Music Supervisor.
Leveraging PlayNetwork’s CURIO platform customers can discover and play ad-free music within Church’s mobile app.
Access to listening trends and customer preferences including average visits, songs per session, and engagement time, gives Church’s valuable behavioral data.
“Music is core to the Church’s brand, and the lives of the guests we serve. Our work with PlayNetwork helps us use music to express our gratitude to our guests and gives us the opportunity to talk about something much bigger. Music is the voice of their community, their past, friends and family and PlayNetwork is providing us with the runway to tell this story.”
-Kira Clayborne, Church’s Chicken, Sr. Manager, Digital Media