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A New Way to Think About the "Media" in Media Buys

Learn more about PlayNetwork's offering, including the strategy behind how we curate for brands, the impact of music on branding, as well as our content delivery platform, CURIO.

Issue link: https://content.playnetwork.com/i/816738

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A New Way to Think About the "Media" in Media Buys Searching for new ways to engage your customers? Few publishers provide inventory directed at hyper-specific audiences, and those tend to have very high CPMs while lacking the dedicated attention advertisers desire from a viewer. Consider a new media option that adapts to trends in consumer behavior, reaches customers at different times and settings, and delivers content that matters to your audience. Music-based experiences allow brands to efficiently create their own media channels by curating music content. These digital destinations can serve a variety of purposes and give customers a reason to click by leveraging the most important component of branding: emotion When streaming music is delivered in the context of a branded experience, companies realize better user connection, engagement & impact.

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