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Reimagining Physical Retail Locations by Using Music
Online shopping has become a revolutionary force, reshaping the world of retail as we once knew it. With more and more consumers choosing to have products delivered to their front door,...
Why Custom Curation is Essential for Brands
Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...
This Is How Music Affects the Retail Experience For Brands
Brands today are leveraging the power of music to make authentic connections with their customers, but also see the benefits in their bottom line through a richer shopping experience, deeper...
Why Creativity Matters: The Power of Original Thinking
The industry is changing….. Brands today have high expectations for their marketing programs and consumer expectations of what’s original are even higher. Large numbers of Gen X, Millennials, and...