PlayNetwork Content
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[Case Study] Waffle House: Connecting People Through Waffles and Music
Beloved since 1955 for their unbeatable recipe of good food, service and music, Waffle House® is a 24-hour staple and American phenomenon. From their bright yellow sign to their signature jukebox,...
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[Case Study] Children’s Learning Adventure: Enriching Education Across the Country
With over 50 locations and growing, Children’s Learning Adventure (CLA) continues to raise the bar for child care across the country. Rivaling the most innovative retailers, CLA’s state-of-the-art...
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[Case Study] Pret a Manger: Global Scale, Local Sound
Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
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How Music is the Key to Retail Success
It’s no secret that brands are continually challenged with the task of connecting with their customers. As consumer attention is distracted by the wealth of information at their fingertips, it is...
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[Case Study] Vans: Music Off The Wall
From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...
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[Case Study] Gymboree: Making Every Moment of Childhood Special
Inspired by children and the grownups who care for them, The Gymboree Corporation is one of the largest specialty retailers for children’s apparel and accessories. With a brand for every family,...
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[Case Study] Dick’s Last Resort: Original Branded Content and Social Media Integration
Dick’s Last Resort is a bar and restaurant chain known for the unique dining experience they provide customers in their many locations. They came to PlayNetwork looking for new ways to communicate...
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[Case Study] maurices: A National Branded Music Campaign
maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...
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[Case Study] Scheels: A Spectacular Sight and Sound “Shopping Adventure”
Scheels’ 300,000-square-foot all-sports superstore houses the world’s largest selection of sports, sportswear, and footwear under one roof. Looking to drive traffic to their stores, and connect...
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[Case Study] Sea-Tac Airport: Award Winning Music Program Greets Travelers
As a diverse and world-class city, Seattle has a culture that is strongly shaped by the music of local artists. The gateway into this culture can be found at Sea-Tac International Airport, the...
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[Case Study] Steve Madden: Reinventing the In-Store Experience
From a factory in Queens, NY, Steve Madden has revolutionized the shoe industry, merging years of experience with unique and creative designs. Inspired by rock and roll and his New York roots, his...
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[Case Study] UNIQLO: An Immersive Sensory Experience
UNIQLO is a Japanese apparel company, with a very unique mission: enable people all over the world to experience the joy, happiness, and satisfaction of wearing truly great clothing. But their...
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[Case Study] Houlihan’s: Curating the H-List
Houlihan’s is a casual dining chain with a passion for music who came to PlayNetwork looking for an innovative way to distinguish themselves from their competition, and deepen customer engagement....
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[Case Study] FedEx Office: Small Business, Big Potential
FedEx Office looked to invigorate their quiet design, copy, and print centers through music, messaging, and video for all of their nearly 1,700 national locations. PlayNetwork built a...
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[Case Study] Church’s Chicken: Music Is the Voice We Share
Church’s Chicken® loves the neighborhoods they serve. In addition to their hand-battered chicken and giveaways, Church’s® believes in the power of music to unite communities, connect people, and...
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[Case Study] NYX Cosmetics: The New Retail
As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...
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[Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify
Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...
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Why Custom Curation is Essential for Brands
Algorithms are useful for many things. But automating any aspect of a brand voice is risky. Sure, it’s possible to pick a few representative artists and ask a program to deliver songs of the same...
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How to Select the Best Music for Your Brand
Music is not an appliance. It’s an ancient, living, breathing community with a very colorful cast of characters. It’s the fourth dimension in a 3-D world. It’s a humanizing form of communication....
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Creating Brand Loyalty with Music
Music supervisors help interpret the line between the brand’s core shopper/target market and who they aspire their customer to be. It’s about finding a balance between the comfort and discovery...
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