Company HQ: United States
The Scheels All Sports locations feature over 150 screens of video content, motion graphics, and even digital menu boards inside their Gramma Gina’s restaurant.
To bring the store to life, a custom music and messaging program was developed for Scheels. The audio solution included eight concepts—from aquatic soundscapes around the aquariums, to a playlist of female singer-songwriters for the women’s clothing section—which were then distributed to 15 zones within the store.
ENTERTAIN CUSTOMERS, EDUCATE EMPLOYEES
With 39 video channels, Scheels is able to feature a variety of content throughout the stores to over 100 screens. Additionally, a custom A/V system was installed in the back-of-house training rooms to enable Scheels to provide employee training events.