A New Way to Think About the "Media" in Media Buys
If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
Today, consumers’ desires are channel agnostic and developed from the knowledge and information that’s available across channels, a result of the omni-channel movement.
The Changing Face of Retail – Five Ways Brands Can Keep Up
For retailers, integrating the latest technology is not a choice, it is a necessity. While technology has presented many challenges for brands, it has also created many opportunities. From the...
A new study reveals that 63% consumers felt their in-store holiday shopping experience could have been improved. More than half of those that want improvement said they’d consider using...
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