Emotion Inspires details the impact of music on emotion and consumer behavior, and how you can make it a strategic part of your brand experiences to drive engagement, inspire loyalty, and increase lifetime value.
Other content in this Stream
A New Way to Think About the "Media" in Media Buys
If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
[Case Study] UNIQLO
An Immersive Sensory Experience
PlayNetwork: Brand Strategy: The Industry is Changing
John Crooke, VP Brand Development, discusses how PlayNetwork can assist with your brand strategy.
[Case Study] NYX Cosmetics
The New Retail
Retail’s Evolution, One Movement at a Time
Today, consumers’ desires are channel agnostic and developed from the knowledge and information that’s available across channels, a result of the omni-channel movement.
[Case Study] Houlihan’s
Curating the H-List
The Changing Face of Retail – Five Ways Brands Can Keep Up
For retailers, integrating the latest technology is not a choice, it is a necessity. While technology has presented many challenges for brands, it has also created many opportunities. From the...
[Case Study] Church’s Chicken
Music Is the Voice We Share
[Case Study] Starbucks
A new era of music for Starbucks
How to Meet Omni-Channel Shopper’s Expectations
A new study reveals that 63% consumers felt their in-store holiday shopping experience could have been improved. More than half of those that want improvement said they’d consider using...
[Case Study] Dick’s Last Resort