Emotion Inspires details the impact of music on emotion and consumer behavior, and how you can make it a strategic part of your brand experiences to drive engagement, inspire loyalty, and increase lifetime value.
If you're looking for new ways to engage customers, check out how using entertainment media as a component of your greater media strategy can help with consumer engagement.
An Immersive Sensory Experience
John Crooke, VP Brand Development, discusses how PlayNetwork can assist with your brand strategy.
The New Retail
Today, consumers’ desires are channel agnostic and developed from the knowledge and information that’s available across channels, a result of the omni-channel movement.
Curating the H-List
For retailers, integrating the latest technology is not a choice, it is a necessity. While technology has presented many challenges for brands, it has also created many opportunities. From the...
Music Is the Voice We Share
A new era of music for Starbucks
A new study reveals that 63% consumers felt their in-store holiday shopping experience could have been improved. More than half of those that want improvement said they’d consider using...
Original Branded Content and Social Media Integration