A New Way to Think About the "Media" in Media Buys

Today, consumers’ desires are channel agnostic and developed from the knowledge and information that’s available across channels, a result of the omni-channel movement.

For retailers, integrating the latest technology is not a choice, it is a necessity. While technology has presented many challenges for brands, it has also created many opportunities.  From the...

A new study reveals that 63% consumers felt their in-store holiday shopping experience could have been improved.  More than half of those that want improvement said they’d consider using...

Original Branded Content and Social Media Integration