Strategy

Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...

It’s no secret that brands are continually challenged with the task of connecting with their customers. As consumer attention is distracted by the wealth of information at their fingertips, it is...

From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...

Brand storytelling is the key to connecting with customers.

As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...

One of the hot topics in the music industry right now is the debate regarding whether algorithms, or technology in general, can replace human curation. The question is: which type of playlist is...

Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...