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How Brands Use Music to Engage People
How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.
A new era of music for Starbucks
Music off the Wall
The New Retail
A National Branded Music Campaign
Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
It’s no secret that brands are continually challenged with the task of connecting with their customers. As consumer attention is distracted by the wealth of information at their fingertips, it is...
From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...
Millennials are a difficult audience to connect with-especially when you are vying for their attention. Learn how college recruiters can use music & media to connect with this elusive group.
John Crooke, VP Brand Development, discusses how PlayNetwork can assist with your brand strategy.
Brand storytelling is the key to connecting with customers.
Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.
John Crooke, VP - Global Brand Development at PlayNetwork, talks about the endless search for Comfort and Discovery.
As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...
John Crooke, VP - Global Brand Development at PlayNetwork, talks the ways brands can create a narrative and deliver it through numerous customer touch points.
One of the hot topics in the music industry right now is the debate regarding whether algorithms, or technology in general, can replace human curation. The question is: which type of playlist is...
Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...
PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.