PlayNetwork: Emotional vs Transactional
John Crooke, VP Brand Development, discusses using experiences and innovation as a tool to cement the consumer and brand relationship.
Other content in this Stream
Brands, Consumers and The Sound Between
How can brands connect with their customers? By activating the space in which they intersect. Learn how music can connect brands with their customers.
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[Case Study] Pret a Manger: Global Scale, Local Sound
Pret A Manger opened the doors to their first sandwich shop with a mission to serve fresh, locally sourced food with fast friendly service. More than 30 years and 350 stores later, that simple...
How Music is the Key to Retail Success
It’s no secret that brands are continually challenged with the task of connecting with their customers. As consumer attention is distracted by the wealth of information at their fingertips, it is...
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[Case Study] Vans: Music Off The Wall
From China to India and throughout Asia, millennial music fans are coming out of the woodwork. Home to nearly 60% of the global millennial population, this digitally empowered and socially...
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[Case Study] adidas: Shaping the Future of Sport with Music
The adidas NYC global flagship location in New York City is more than a big store, it’s a beacon for the brand and the city. At four floors and 45,000 square feet, the stadium-inspired retail...
Connecting with Millennials During College Recruitment
Millennials are a difficult audience to connect with-especially when you are vying for their attention. Learn how college recruiters can use music & media to connect with this elusive group.
0:43PlayNetwork: Brand Strategy: The Industry is Changing
John Crooke, VP Brand Development, discusses how PlayNetwork can assist with your brand strategy.
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[Infographic] The Impact of Brand Storytelling
Brand storytelling is the key to connecting with customers.
Crafting A Branded Sound: How Music is Selected for the World's Favorite Brands
Ever wondered how music is curated for your favorite shop, restaurant or hotel? PlayNetwork's music supervisors give you a peek behind the curtain into how a sonic identity is created.
1:23Comfort and Discovery
John Crooke, VP - Global Brand Development at PlayNetwork, talks about the endless search for Comfort and Discovery.
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[Case Study] NYX Cosmetics: The New Retail
As online and offline shopping experiences converge, the bar for customer experience remains high. Rather than devaluing brick and mortar, brands that use digital methods to reshape the...
1:12Voice and Vehicle
John Crooke, VP - Global Brand Development at PlayNetwork, talks the ways brands can create a narrative and deliver it through numerous customer touch points.
Algorithmic Playlists vs. Human Curation: The Pros and Cons of Each
One of the hot topics in the music industry right now is the debate regarding whether algorithms, or technology in general, can replace human curation. The question is: which type of playlist is...
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[Case Study] New Era of Music Debuts at Starbucks with PlayNetwork and Spotify
Sharing a cup of coffee is a timeless human tradition. It’s where connections between people are formed and stories are told. Brands that have a good story to tell can make a strong connection...
4:32PlayNetwork: The Art and Soul of Music Discovery
PlayNetwork's Music Supervisors discuss why music can create magic between brands and their customers.
Three Ways to Enhance Customer Loyalty Programs
Companies offer customer loyalty programs to encourage frequent purchases. Outside of transactions, successful loyalty programs tend to focus on consistent engagement with customers. In this...
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[Case Study] maurices: A National Branded Music Campaign
maurices is a North American fashion retailer with a focus on empowering their customers. They are inclusive, diverse, and ageless—the three words they use to describe their customer as well. When...
The Changing Face of Retail – Five Ways Brands Can Keep Up
For retailers, integrating the latest technology is not a choice, it is a necessity. While technology has presented many challenges for brands, it has also created many opportunities. From the...
The Top 20 Holiday Songs in Retail for 2015
Last week, we shared our list of the top holiday songs in retail for the first time. Culled from song playback data during this holiday season across our 400+ brands, this list of the Top 20...
When Should You Start Playing Holiday Music?